Built by athletes. Free for athletes. Get discovered.

The Branded App is the first sports recruiting platform with a real discovery algorithm, not pay-to-win. Import your Hudl highlights, showcase your grades, link your socials, and get found by college coaches. All in one place.

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Started by a dual-sport athlete who struggled to get recruited because of uncertainty in the market.

01Why we built this

Recruiting was broken.

Logan Raven was a varsity basketball captain and dual-sport athlete in Marin County, California, and he still couldn't figure out where to post his highlights or how to reach coaches. The tools were broken in two ways.

$700/mo

The good tools cost a fortune

Built for families with money, not the kid grinding alone in the backyard. If you couldn't pay, you didn't get seen.

∞noise

The free tools were a black hole

Completely overcrowded with no real discovery algorithm. You were a needle in a haystack, invisible to the coaches who mattered.

No single hub. No equity. No platform built for the athlete first.

02So he built one

One hub. Built for the athlete.

The Branded App is the first sports recruitment social platform with real algorithmic tools, where a kid can import their highlights, show their grades, link their socials, and get seen by college coaches.

Free for athletes

No subscription. No paywall. No catch.

A real discovery algorithm

Not pay-to-win. Not overcrowded. Built to surface talent.

AI-powered search

Find and get found with AI that understands real athlete fit.

Smart filters

Filter by position, level, region, academics, and more.

Built-in messaging

Message coaches and athletes directly, no middleman.

Your whole profile, in one place

Hudl highlight imports, academics, and all your socials.

Coaches find you

Discovery runs both ways, coaches come to the talent.

Built for the underdog

For the athlete who can't drop $700/mo to get recruited.

03Why it's free

Talent isn't the thing that's unevenly distributed. Opportunity is.

The kid grinding alone in the backyard deserves the same shot as the kid whose family can write a $700 check. That's the whole reason The Branded App exists, so we're never going to put a price on getting recruited. Free for athletes.

— The Branded App team

04How it works

Three steps to get seen.

No agents. No paywall. No gatekeepers. Just you, your game, and the coaches who should be watching.

01

Build your profile

Import your Hudl highlights, add your grades and test scores, list your positions and stats, and link every social. Takes about five minutes.

02

Get discovered

Our algorithm surfaces you to coaches by position, level, region, and academics, not by who paid the most. Talent does the talking.

03

Connect with coaches

Coaches find you, save your profile, and watch your film. For the first time, recruiting runs in your favor.

05Meet the team

Built by people who lived it.

No VC playbook. No corporate org chart. A young, scrappy team that lived this problem firsthand, and decided to fix it.

Logan Raven

Logan Raven

Founder & CEO

20-year-old entrepreneur and NIL pioneer. Founded Branded NIL in San Francisco and is now building the Branded App to change how college athletes get discovered and paid.

Naveen Gunawardana

Naveen Gunawardana

Co-Founder

A high school athlete who set out to build something he'd actually use. Plays basketball and runs his own youth-athlete nonprofit, Mentality Sports.

Edgar Reynoso

Edgar Reynoso

Co-Founder

Incoming third-year at Cal Poly and a first-gen, low-income student-athlete. He lived the brutal, expensive recruiting process, and made it his mission to make recruitment accessible to everyone.

Jack Bynum

Jack Bynum

Director of Special Operations

Leading the mission to give every athlete an equal shot at their dreams. Focused on athlete development, recruiting, and growth, putting the power back in athletes' hands.

Tinh Phong

Tinh-Phong Nguyen

Senior Engineer

Software engineer who's built products for startups, small businesses, and research teams including USC-ISI. Drawn to technology that creates real value for people, he’s helping build the platform powering Branded NIL.

06Official athlete partners

Real athletes. Already on board.

College athletes betting on a platform built for them, not for the highest bidder.

01
Mikey Williams
Athlete Partner

Mikey Williams

Basketball

02
Elsa Snipes
Athlete Partner

Elsa Snipes

03
Natalie Wagner
Athlete Partner

Natalie Wagner

04
Jase Butler
Athlete Partner

Jase Butler

Basketball · Colorado State

05
Semetri Carr
Athlete Partner

Semetri Carr

Basketball · Cal

06
Kennedy Buntrock
Athlete Partner

Kennedy Buntrock

Tennis

Back the mission.

The Branded App is putting recruiting back in athletes' hands. We're looking for investors and partners who believe every athlete deserves an equal shot, regardless of their bank account. Let's talk.

Built by athletes. Free for athletes.